Roster
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Run 10x more UGC tests without hiring a single creator

Generate, iterate, and ship AI-powered UGC ads at the speed of your campaigns. One platform, infinite creators.

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No credit card requiredFirst 5 ads free
Trusted by growth teams at
NorthwindStellaraPloverKeplrOkapiFernway
By the numbers

The creative output of a 200-person studio,
without the studio

Brands using Roster ship more variants, kill losers faster, and keep the winners running longer.

12,400+ AI creators
Every age, region, vibe
340+ brands shipping
DTC, apps, fintech, SaaS
NorthwindStellaraPloverKeplrOkapiFernwayBrixtrLumen+332 more
2.4M ads generated
In the last 90 days
2.4M
11x avg test velocity
vs. traditional UGC
Workflow

From brief to winning ad in 24 hours

Roster runs the whole loop — generation, review, trafficking, analysis — so your team stays focused on strategy.

1
Drop a brief
Paste product, audience, tone
2
Pick creators
From 12k+ AI personas
3
Auto-generate
40+ variants in minutes
4
Ship & track
Push to Meta, TikTok, YouTube
5
Iterate on winners
Auto-remix top performers
Platform

Everything you need to run
performance UGC at scale

Not just a generator — the operating system for your creative ops team.

Persona library

Choose from 12k+ AI creators across demos, regions, and verticals. Pin favorites, mix accents, save your brand's casting kit.

Brand voice control

Lock in your tone, banned phrases, and compliance rules once. Every ad inherits them.

CasualBoldDirectPremiumWittyNo superlativesPG-13FDA-safe

API-first

Fire briefs from Slack, Linear, or your own pipeline. Get back MP4s + caption pairs.

// POST /v1/generate
{ "brief": "morning coffee",
"persona": "genz_us",
"duration": 18,
"variants": 12
}

Performance, ranked

Every variant auto-scored on predicted CTR, hook strength, and retention curve — before you spend a dollar.

Trusted by 340+ brands

Growth teams are shipping
faster with Roster

From hiring AI creators to tracking performance — real results from real growth teams.

Priya · Growth @ Northwind
Marcus · CMO @ Stellara
Jules · Perf @ Plover
♪
Head of Growth · Keplr
“We killed our UGC agency retainer. Roster ships 40 variants in the time it used to take to brief one.”
RRin Ohara
Ana · VP @ Okapi
Deo · Founder @ Fernway
Yuki · PMM @ Brixtr
Get started — it's free
Pricing

Pick a plan. Cancel anytime.

Every plan includes unlimited personas, brand voice control, and performance scoring.

Starter
$99/mo

For solo operators testing the waters.

  • 40 ad generations / mo
  • 3 brand profiles
  • 720p exports
  • Email support
Start free trial
Most popular
Growth
$499/mo

For in-house growth teams shipping weekly.

  • 500 ad generations / mo
  • Unlimited brand profiles
  • 4K exports + raw assets
  • API access
  • Slack support, 4hr SLA
Start free trial
Scale
Custom

For agencies and multi-brand operators.

  • Unlimited generations
  • SSO, SCIM, audit logs
  • Dedicated persona training
  • White-label option
  • Named CSM
Talk to sales
FAQ

Answers to the obvious questions

No. Every Roster persona is AI-generated and fully licensed for commercial use. No releases, no re-shoots, no scheduling.
Not if you don't want them to. Our rendering pipeline passes platform detection on Meta, TikTok, and YouTube — and we give you manual controls to dial fidelity up or down per campaign.
MP4, MOV, vertical 9:16, square 1:1, horizontal 16:9, plus platform-optimized bundles for Meta, TikTok, YouTube Shorts, and Reddit.
Yes — on Scale plans. Share 3–5 minutes of footage and we'll train a dedicated persona you can reuse across every brief, with explicit consent workflows built in.
Every plan includes base generation credits. Overages are billed at $1.20/variant on Starter, $0.80 on Growth, and custom on Scale.

Ship your next 40 UGC variants
before lunch.

Free for 14 days. No credit card. Your first 5 ads are on us — keep them whether you upgrade or not.

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